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KikiBlow brand manifesto
I believe in the power of *mix what you love and it matches.
Fashion is not a mirror, but a statement.
It is boundless, iconic, emotional - a playground full of colors and possibilities.
Fashion carries responsibility - for sustainability, for respect, and for our shared future.
KikiBlow is my manifesto for women who break the mold and wear their inner selves on the outside.
Colorful. Brave. Authentic.
Alexandra Kadelbach, Founder & Creative Director KikiBlow
Having grown up in a village in Brandenburg, I felt the urge to see the world after graduating from high school – first Munich, then England.
Back in Berlin, my path crossed with Wolfgang Joop. This chance encounter was a pivotal moment that shaped my
view of fashion, style, and art.
I became his personal assistant, soon part of "Wunderkind" – and found myself right in the middle of the world of couture.
WUNDERKIND was a time full of inspiration for me. Encounters and creative intensity sharpened my sense of art, colors, and patterns. My style became freer, bolder, and without the conventions anyone tried to impose on me.
My longer stays in South Africa were also formative. The warmth of the people, the earthy landscapes, the dazzling light, the endless blue of the ocean – all of this changed my perspective on colors and patterns. These impressions are constantly incorporated into my fabrics, images, and prints.
For me, mindfulness means: color that
flows. No draft, no plan
– just honesty and intuition.
My designs are snapshots:
sometimes quiet, sometimes wild, always authentic. And when everything flows, chaos becomes clarity.
This is my "mindful movement"
– not in a lotus position, but with brushes, papercuts, and an iPad.
A stroke of fate darkened my life and silenced my creative voice. It took time until I rediscovered access to colors and art.
My path back began with canvas, scissors, and paper scraps. In papercuts, I processed my grief and, in doing so, reconnected with my own presence.
Color became my language where words failed. With each stroke, vibrancy returned – to my art
and to my life. Thus, creative work led me step by step out of the darkness – back into the light.
I find inspiration everywhere: in encounters with people, in art, in nature. Tiny details ignite a vision – which I immediately capture as a sketch, note, or photo. Magazines, books, and exhibitions also open new doors in my thinking.
This is how my creative process unfolds.
Colors and forms collide, merge, and grow into prints and artworks. Some develop spontaneously, while others ripen slowly.
I design fabric prints on my iPad, while in the studio I experiment with texture, acrylic, and spray. One of my passions is papercuts: faces or abstract works emerge from paper scraps – often made from old works or fabric remnants of my own designs.
I choose colors intuitively. I love it when opposites explode yet still come together to form a whole. Maximalism is my credo – every KikiBlow design is a manifesto for freedom, courage, and authenticity.
KikiBlow was born from all my experiences – as a manifesto for freedom and self-determination.
My purpose: to lure women out of their comfort zone. To encourage them to break free from old belief patterns, dream big, and live their own visions – without being dictated by the masses.
I want them to trust the process,
enjoy the journey, and find the courage to unleash their full strength.
To wear what fulfills them and learn to love what colors and shapes make possible.
KikiBlow means: more is more. Loud, free, real – and always extraordinary.
